Disclaimer Examples, Explained
A disclaimer is a short statement limiting what you're claiming or promising. Here are the common types, with example language for each, explained in plain terms.
Last updated: August 2026
The short answer
A disclaimer tells readers what you're not claiming, so they don't assume something you never said. It's not a privacy statement (which discloses data practices) and not terms of service (which sets usage rules). It's narrower: one specific limitation, stated plainly, usually close to whatever it's limiting.
Affiliate disclosure
What it's for: Telling readers you earn a commission on links you recommend. The FTC requires this disclosure to be clear and placed near the affiliate links themselves, not buried in a footer.
Example language: "Some links on this page are affiliate links. If you buy through one, we may earn a commission at no extra cost to you."
Opinion or views-are-my-own disclaimer
What it's for: Making clear that what you're writing is personal opinion, not the official position of an employer, organization, or client you're associated with. Common on personal blogs, LinkedIn posts, and any time an employee writes or speaks publicly about their industry under their own name rather than as an official company statement.
Example language: "The views expressed here are my own and don't represent the positions of my employer."
No professional advice / no warranty disclaimer
What it's for: Limiting liability when you're writing about a regulated topic (legal, medical, financial) without being a licensed professional giving individualized advice. This is the same category of disclaimer this site uses on its own generators.
Example language: "This content is for general information only and isn't a substitute for advice from a qualified professional familiar with your specific situation."
Results-not-typical disclaimer
What it's for: Common on sites showing testimonials, case studies, or before/after results, making clear that one example doesn't guarantee the same outcome for everyone.
Example language: "Individual results vary. The experience described here isn't a guarantee of what you should expect."
AI-generated content disclaimer
What it's for: Telling readers when content, or part of it, was produced or assisted by AI rather than written entirely by a person. This has become a common, increasingly expected disclosure as more sites use AI for drafting, summarizing, or answering questions automatically (a chatbot, for instance), and it does real work: it sets accuracy expectations and tells the reader to verify anything that matters before relying on it.
Example language: "Parts of this content were drafted with AI assistance and reviewed by a person before publishing. Verify anything important independently."
Where to put it
Close to what it's limiting, not just in a footer link. An affiliate disclosure belongs near the affiliate links themselves. A results disclaimer belongs near the testimonial or case study it's qualifying. A general site-wide disclaimer (like a no-professional-advice statement) can reasonably live on its own page, linked from the footer, since it applies broadly rather than to one specific piece of content.
Frequently asked questions
Is a disclaimer legally required?
It depends on the type. Affiliate disclosures are required by the FTC when you're compensated for a recommendation. Others, like an opinion disclaimer, aren't strictly required by law but reduce real confusion and risk.
Can one disclaimer cover everything?
Not well. A single generic disclaimer buried in a footer tends to satisfy nothing in particular. Match the disclaimer to what it's actually limiting, and place it where that context is.
Is a disclaimer the same as a privacy statement?
No. A disclaimer limits a specific claim. A privacy statement discloses your data practices. See what is a privacy statement if you need that instead, or in addition.
Sources
This page describes the FTC's general "clear and conspicuous" placement standard, not a specific enforcement case or exact wording requirement, which the FTC itself says isn't prescribed.